Finally the Alexander Wang x H&M campaign is unveiled! The shots are taken by photographer Mikael Jansson and show Wang's 'dream team'.
“We wanted to take certain elements of each sport and portray the ultimate warrior” says Wang “The girls had to feel big and heroic, and Mikael used sunlight glares to heighten that effect against a stark white backdrop.”
The campaign will soon be accompanied by a tv-commercial and a short online film. The launch date of the garments is November 6th. Can't wait!
What do you guys think of the collection?
photographs: Mikael Jansson